Conference Programme

The entirety of the conference will be held in plenary in room LDN1.04. Lunch and refreshments will be served in room LDN 1.03.

Outline programme

In addition to the formal conference programme, Tony Edwards will be giving his inaugural lecture at Loughborough University London on Wednesday, 3 April 2019 at 5pm. Refreshments will be served from 4.30pm. All are welcome!


4 April 2019

9.00 - 9.30 Arrival and refreshments
9.30 - 10.00 Welcome remarks
10.00 - 11.30 Session 1: Changing Norms Within the MNC
11.30 - 11.45 Break and refreshments
11.45 - 13.15 Session 2: HQ-Subsidiary Relationships
13.15 - 14.00 Lunch
14.00 - 15.30 Session 3: Individual-Level Perspectives
15.30 - 15.45 Break and refreshments
15.45 - 17.15 Session 4: Emerging Markets and EMNCs
17.15 - 19.00 Drinks reception
19.00 Dinner at Gotto Trattoria*


5 April 2019

8.30 - 9.00 Arrival and refreshments
9.00 - 10.30 Session 5: Norms Internal and External to the MNC
10.30 - 10.45 Break and refreshments
10.45 - 12.15 Session 6: Corporate Social Responsibility
12.15 - 13.00 Lunch
13.00 - 14.30 Reflection panel
14.30 - 14.45 Closing remarks

*All are welcome to join the conference dinner at Gotto Trattoria. We will meet in the reception area of Loughborough University London at 19.00 to walk over as a group. Food will be provided, but we ask you to cover your drinks.

Information for Presenters

Please keep your presentation to 15 minutes maximum so we can ensure plenty of discussion time for all presenters.

If you intend to use a PowerPoint presentation, please bring your slides on a USB drive. The conference space has a PC and projector.

Session Programme

Session 1    Changing Norms Within the MNC

Thursday, 4 April 2019, 10.00 – 11.30

Gregor Murray, Université de Montréal

Formality and informality in global norm-making in multinationals
Phil Almond, University of Leicester

Localization: what it really means to globalizing actors from emerging market multinationals
Hyunji Kwon, Seoul National University

(Re-)creating, diffusing and embedding business initiatives in a multinational firm: A practice perspective
Kyoungmi Kim, Loughborough University London

Rolling turbulence: changing norms in multinationals
Philipp Kern, Loughborough University London

Session 2    HQ-Subsidiary Relationships

Thursday, 4 April 2019, 11.45 – 13.15

Olga Tregaskis, University of East Anglia

How Do Low-Power Actors Gain Influence, Legitimacy and Power in a Global Corporation’s Network?
Joey Soehardjojo, University of Warwick

Micro-processes of translation in the transfer of practices from MNE headquarters to foreign subsidiaries: the role of subsidiary translators 
Gabriela Gutierrez-Huerter O, King’s College London

A Brave New World: Global Intermediary Actors (GIAs) as knowledge bridges in the HQ-subsidiary relationship
Kieran Conroy, Queen’s University Belfast

When in Rome, Do as the Romans do? Gender equality practices transfer and adoption activities of Korean MNE subsidiaries in Sweden
Ji-Won Song, Stockholm School of Economics

Session 3    Individual-Level Perspectives

Thursday, 4 April 2019, 14.00 – 15.30

Luda Svystunova, Loughborough University London

Management, European Works Councils and Institutional Malleability
Valeria Pulignano, KU Leuven

Global management norms: understanding the role of social skills in creating global management norms
Olga Tregaskis, University of East Anglia

When Globalizing Actors Challenge the Norms… An empirical investigation of the expatriate failure concept within highly qualified expatriates
Kamila Moulaï, UCLouvain

Norms from both Outside and Inside: Coaches as Globalizing Actors
Judie Gannon, Oxford Brookes University


Session 4    Emerging Markets and Emerging Market MNCs

Thursday, 4 April 2019, 15.45 – 17.15

Philipp Kern, Loughborough University London

MNCs Strategic Response to Regional Institutions: Evidence from the Mexican aerospace industry
Christian Lévesque, HEC Montréal 

Constructing Organisational Identity across Borders: The Case of Huawei 1993-2018
Keyan Lai, University of St Andrews

Modernizing or Westernizing? The role of multinational banks’ country managers in the diffusion of risk modelling norms in India
Paul Caussat, University of Greenwich

How foreign subsidiaries are really governed? Corporate control by an emerging market multinational
Suzana Rodrigues, Universidade FUMEC

Session 5    Norms Internal and External to the MNC

Friday, 5 April 2019, 9.00 – 10.30

Phil Almond, University of Leicester

Global law firms and the configuration of the financial norms of South East Asian MNCs
James Faulconbridge, Lancaster University

Global Actors’ Strategies for Adjustment of Sectoral Regulatory Systems in Regions in which they Operate: A Study in the Clinical Trials Sector
Walter Bataglia, Mackenzie University

Global norm making in the multinational enterprise: the case of global English
Mehdi Boussebaa, University of Glasgow

Cross-Border Norms and the Voluntary Turnover of Subsidiary Senior Managers: Exploring the Links in Two Case Studies of MNCs
Sondes Turki, University of Montreal


Session 6    Corporate Social Responsibility

Friday, 5 April 2019, 10.45 – 12.15

Hyunji Kwon, Seoul National University

Transcultural brokerage in the global artisan economy: Between global brands and local artisans
Orly Levy

Is Socially Responsible Investment Fulfilling its Promise?
Ruth Ballardie, University of Greenwich

Internal activists as transformers of CSR
Luda Svystunova, Loughborough University London

Sustainable HR as a means for shaping global norms in the workplace
Nancy Papalexandris, Athens University of Economics and Business


Reflection Panel

Friday, 5 April 2019, 13.00 – 14.30

Tony Edwards, Loughborough University London

Elaine Farndale, Pennsylvania State University
Ayse Saka-Helmhout, Radboud University
Gregor Murray, Université de Montréal
Suzana Rodrigues, Universidade FUMEC
M.N. Ravishankar, Loughborough University
Ling Zhang, Loughborough University London