Globalizing Actors in Multinational Companies

‘Globalizing Actors in Multinational Companies’ is a publicly-funded research project conducted by academics from Loughborough University London and the University of East Anglia. The project seeks to investigate how norms—well-established behaviours, beliefs, and processes within organizations—are created, disseminated across borders, and adapted over time. Our particular interest lies with the ‘globalizing actors,’ i.e. individuals who are responsible for the creation, diffusion, interpretation and negotiation of norms across international operations and the resources they mobilize to help them succeed.

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If you work for a British multinational company and would like to participate in this study, we would be delighted to welcome you on board.

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Find out more about the purpose of the project, what taking part involves, and how our research can help your organization.

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